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BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising.

These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges.

Whether you want to know how social your potential mate is, or exactly how they handle confrontation, these assessments offer a lot of juicy details.

The benefit of being able to click through to these assessment from users profile is that valuable info can be browsed before making first contact.

last time i used internet dating service, i got a really cute pic of girl, then she turned out to be 5 inches taller then me and she was humongous in every way, (i'm 5'11"), she lived in a trailer, in viewing distance of a nuclear power plant...

now i've learned my lesson, to meet real women in real life...True was an online dating service that was founded in 2003 by entrepreneur Herb Vest. Its original name was True Beginnings.com, but the company felt that this name was too limiting, as company leadership wanted to expand the company into other markets one day.In 2004 the domain name was purchased and the company changed its name.On September 14, 2007, the New York Times' "Bits" blog reported that an executive at a major Internet company said that True is delinquent on its advertising payments on his and other websites and has had to cut back on advertising as a result.True has lobbied state lawmakers in favor of legislation requiring online dating services to disclose whether or not they conduct background checks.Additionally, several assessment tests help offer details on subjects such as physical compatibility and communication.