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Bradford is smart, and The League is a strong product.

While it won't solve any major world problems, of course, it could certainly make a whole bunch of peoples' lives easier, in a small but noticeable way.

Plus, for those who want added privacy, Bradford developed a premium service, the League's "Heavy Hitters," which ensures ultimate control.

As a Heavy Hitter paying $15 a month (standard use of The League is free), no one can see your profile unless you want them to.#2: The curation thing. Think about it: There are single people who are only on Hinge to look at the pictures, not to do anything, and married people messaging away on Tinder just for the thrill of flirting.

Behind the scenes, The League works not unlike a private matchmaker—curated, careful, thoughtful—but with the ease and Gen Y-ness of an app, it attracts young 20 and 30-somethings, not 50 year old "entrepreneurs" looking for their fourth wives. On other apps and sites, while you can designate, say, that you are a 24-year-old woman who only wants to date men 25-34 years old, it doesn't matter: Your profile will still be visible to those 68-year-old men trolling for 24-year-old women, even though you've already said you are not interested in that. While they're careful to only show you matches that make sense for you, they'll also only show your profile to people you would potentially be interested in, too. And yet no one has cared to enforce such a practical policy on the digital dating world—until Bradford.

With these nuanced yet necessary tweaks to the traditional dating app model, The League cuts through so much of the riffraff that makes dating apps good in theory but not always great in practice.It's great—really great—in spite of what some people might have you think.In August, the press pounced on The League while it was in development, labeling it "Tinder for elitists," (Huff Po) and painting its target customer as "a narcissist with an over-inflated evaluation of their own worth" (The Daily Dot).This ‘alternative to Amazon’ is up 60% in May — here’s how to play the stock British online supermarket Ocado Group’s stock has soared after a big licensing deal with Kroger.Now even some fans are suggesting it’s time for shares to digest their big pop.The feature would be for finding long-term relationships, "not just hook-ups," he said.