Other media, such as television programs, music and video games, are rated by other entities such as the TV Parental Guidelines, the RIAA and the ESRB.

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Uncut/extended versions of films that are labeled "Unrated" also contain warnings saying that the uncut version of the film contains content that differs from the theatrical release and might not be suitable for minors.

If a film has not yet been assigned a final rating, the label This Film Is Not Yet Rated is used in trailers and television commercials.

He revised the Code to include the "SMA" (Suggested for Mature Audiences) advisory as a stopgap measure.

To accommodate "the irresistible force of creators determined to make 'their films', and to avoid "the possible intrusion of government into the movie arena", he developed a set of advisory ratings which could be applied after a film was completed.

Filmmakers were pushing at the boundaries of the Code, and Valenti cited examples such as Who's Afraid of Virginia Woolf?

, which contained the expressions "screw" and "hump the hostess"; and Blowup, which was denied Code approval due to nudity, resulting in the MPAA member studio releasing it through a subsidiary.

The MPAA rating system is a voluntary scheme that is not enforced by law; films can be exhibited without a rating, although many theaters refuse to exhibit non-rated or NC-17 rated films.

Non-members of MPAA may also submit films for rating.

Green, yellow, or red title cards displayed before the start of a trailer indicate the trailer's rating.