The feature allows users to send money to contacts and groups as gifts.

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A month after its launch, We Chat Pay's user base expanded from 30 million to 100 million users, and 20 million red envelopes were distributed during the New Year holiday.

In 2016, 3.2 billion red envelopes were sent over the holiday period, and 409,000 alone were sent at midnight on Chinese New Year.

The feature was launched through a promotion during China Central Television's heavily watched New Year's Gala, where viewers were instructed to shake their phones during the broadcast for a chance to win sponsored cash prizes from red envelopes.

The red envelope feature significantly increased the adoption of We Chat Pay.

For example, friends from high school are not able to see the comments and likes from friends from university.

When users post their moments, they can separate their friends into a few groups, and they can decide whether this Moment can be seen by particular groups of people.It can exchange contacts with people nearby via Bluetooth, as well as providing various features for contacting people at random if desired (if people are open to it).It can also integrate with other social networking services such as Facebook and Tencent QQ.The service account is for businesses or organizations to access more advanced features on We Chat.It offers more Application Programming Interfaces (APIs) than subscription accounts, and companies and organizations can create their own applications based on We Chat APIs.Photographs may also be embellished with filters and captions, and an automatic translation service is available.